Combating Churn with your Microsoft I.P.

I my past several posts I have been discussing Intellectual Property, and this idea that you can create Repeatable I.P., that could possibly be offered on a Recurring basis. According to Microsoft, this is the Holy Grail for Partners going forward, and all Partners will soon be valued based on …

Recurring Revenue vs. Repeatable I.P. for Microsoft Partners

We obviously have a vested interest in the I.P. game, and so I listen to a lot of people. A couple of people in particular are Brent Combest (@BrentCombest, Microsoft’s Minister of Profitability) and Dana Willmer (a consultant who adds analytical beef to Brent’s proselytizations).

What is this “I.P.” that Microsoft says you need today?

As a Microsoft Partner, who is not living under a rock, you have no doubt heard the Microsoft drumbeat around “Recurring I.P.. To listen to Microsoft, if you don’t have this, you may not be around very long, or at the very least, your business won’t be worth very much.