So you built yourself some I.P., and had some success selling it directly, and now you want to scale up with a Channel Model. You are in the right place, because based on our recent experience, I can share a few things to do, and a whole bunch of things …
While building some unique Intellectual Property (I.P.) that solves a worthwhile problem can be difficult, getting it to market can often be even harder. Depending on what your I.P. is: App, Solution, Service or combination, will have a lot to do with what makes sense in a go-to-market plan.
I my past several posts I have been discussing Intellectual Property, and this idea that you can create Repeatable I.P., that could possibly be offered on a Recurring basis. According to Microsoft, this is the Holy Grail for Partners going forward, and all Partners will soon be valued based on …
We obviously have a vested interest in the I.P. game, and so I listen to a lot of people. A couple of people in particular are Brent Combest (@BrentCombest, Microsoft’s Minister of Profitability) and Dana Willmer (a consultant who adds analytical beef to Brent’s proselytizations).
In my last post, I started a discussion around I.P. for Microsoft Partners. In this post I want to provide some examples of I.P. that partners have developed, in hopes of sparking your imagination.
As a Microsoft Partner, who is not living under a rock, you have no doubt heard the Microsoft drumbeat around “Recurring I.P.. To listen to Microsoft, if you don’t have this, you may not be around very long, or at the very least, your business won’t be worth very much.
