Building a Channel for your Microsoft I.P.
So you built yourself some I.P., and had some success selling it directly, and now you want to scale up with a Channel Model. You are in the right place, because based on our...
Tagged: #IP
Taking your Microsoft I.P. to Market
While building some unique Intellectual Property (I.P.) that solves a worthwhile problem can be difficult, getting it to market can often be even harder. Depending on what your I.P. is: App, Solution, Service or...
Combating Churn with your Microsoft I.P.
I my past several posts I have been discussing Intellectual Property, and this idea that you can create Repeatable I.P., that could possibly be offered on a Recurring basis. According to Microsoft, this is...
Recurring Revenue vs. Repeatable I.P. for Microsoft Partners
We obviously have a vested interest in the I.P. game, and so I listen to a lot of people. A couple of people in particular are Brent Combest (@BrentCombest, Microsoft’s Minister of Profitability) and...
I.P. Examples for Microsoft Partners
In my last post, I started a discussion around I.P. for Microsoft Partners. In this post I want to provide some examples of I.P. that partners have developed, in hopes of sparking your imagination.
What is this “I.P.” that Microsoft says you need today?
As a Microsoft Partner, who is not living under a rock, you have no doubt heard the Microsoft drumbeat around “Recurring I.P.. To listen to Microsoft, if you don’t have this, you may not...
