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The Myth of the “Full Stack Developer”
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How to “Do More With Less” with Microsoft
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How to Write a Modern RFP for CRM Implementation
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Here’s why customers should pay for more for customizations!
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Dynamics 365 Business Central and RapidStart CRM UPDATE!
In my last post, I announced that we (Forceworks) were developing an addon for our RapidStart CRM to connect to Microsoft's wildly popular Dynamics 365 Business Central. I wanted to update you on our progress. BTW, I did not record audio for this post because it has...
A Better CRM for Business Central?
At a recent event, Microsoft executives told me that Dynamics 365 Business Central was flying off the shelves. Over the years, I had occasionally peeked over the fence at Business Central, mostly out of curiosity. But "flying off the shelves" is a reason for me to...
Steve has a Chat with Vahe Torossian
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Steve has a Chat with Jukka
I had the pleasure of having a chat with a Power Platform industry leader, Jukka Niiranen. Listen or Watch below. Enjoy! [podcast...
The New Weapon – Cost Predictability
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The Works Services-as-a-Subscription Model Update
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Power Platform Blind Spots
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Power Platform Outside the Bubble
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The Microsoft Partner Dilemma
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Steve has yet another Chat with Charles
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Let’s Talk About Funnels
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It’s Time for a New Services Model for Dynamics 365 and the Power Platform
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The Myth of Single Version of the Truth
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Are you over-paying for Dynamics 365?
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Pay as you Go, Go, Go
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Hit 50K Users? Get ready for the knock-offs.
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Your organization (tenant) is over capacity
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“Even after everything, we still have adoption problems”
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We Upgraded from Dynamics 365 to RapidStart CRM
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Steve has another Chat with Toby Bowers
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Finding The Limits of Low-Code

I love low-code. It can, and is, changing business solutions for the world. Due to a recent business model change we are stretching low-code to the limit, and occasionally finding that limit.
The New Model
I have written in the past about our new Unlimited Services Model we call The Works from Forceworks. This has been a tremendous success for both us and our subscribers. The key attraction seems to be the unlimited deployment, configuration, and customizations we offer for a fixed monthly cost. Everything except “Development Code”. Needless to say, our subscribers are expecting us to push the boundaries of low-code since that is on the all-you-can-eat buffet. And we are!
The Old Days
Before this new model, customers paid us for everything we did. It did not matter if it was no-code, low-code, or full-on development code. Our embracing low-code was more a reaction to customers preferring it. It is certainly easier for a customer to eventually take over, or switch partners, if their environment is not a minefield of code “black boxes”. Having a customer keep you on the team just because you are the only one who can figure things out is a timebomb waiting to blow up in everybody’s face.
Low Code
We jumped on low-code before the train even left the station, in very early MVP private previews and pilots. As a pure development company at the time it seemed like more of a novelty, something a customer might use instead spending the money to “do it the right way”. But that low-code train kept on chugging and getting more and more capable. In truth, low-code is the highest level of code there is. Behind the abstraction layer users see, is a massive amount of code to enable the “low-code” experience on the front-end.
Technical Limits
I continue to marvel at the things our team has built for customers using only low-code. Particularly knowing how much development code that would have taken only a few years ago. After all, this was the impetus for launching our new model in the first place! Can we actually solve every customers’ requirements without code? Unfortunately, not always, maybe someday.
Occasionally our low-code team will hit a “technical” wall on a requirement, something that is simply beyond low-code today. Our low-code team is disincentivized to bring in developers, so they will exhaust every low-code option before they tap out. But it happens. While Microsoft is continuing to push the low-code envelope, there are still some technical limitations for certain things. Things that low-code, which in the grand scheme of things is still an infant, cannot cover. Fortunately that list of things is continuously shrinking.
Practical Limits
Just because you can, doesn’t always mean you should. We have often spent hours solving a customer problem with low-code that could have been solved in minutes with code. That’s fine, low-code is all-you-can-eat in our model, and our low-code team is a lot less expensive than our developer team. As long as it is not a technical limitation, our team has been directed to continue the low-code course. Sometimes this results in a compromise solution and other times it results in a Rube Goldberg Machine.
“A Rube Goldberg machine, named after American cartoonist Rube Goldberg, is a chain reaction-type machine or contraption intentionally designed to perform a simple task in an indirect and (impractically) overly complicated way. Usually, these machines consist of a series of simple unrelated devices; the action of each triggers the initiation of the next, eventually resulting in achieving a stated goal.”
Many of our customers are perfectly fine with this as long as it does not cost them any more money, and I get that.
Development Appetite
I would say that we have about a 50/50 mix of customers today. Half that are good with however a problem can be solved with low-code off the buffet, and half that ask, “Is this the best possible way to solve this problem, buffet notwithstanding?”. We classify these latter customers as having a “Development Appetite”. That does not mean they want to throw unlimited funds at development, they still intend to maximize their subscription, but they see the value of not having any compromises or Rube Goldberg machines in their business application. It’s a choice they make.
I stand by my past statements that 90% of businesses will not require development code to accomplish their goals. And of the ones that will need code, 90% of what they want to accomplish can be done without code. So I guess this post is about the 10% of the 10%. But no one will be happier than me when Microsoft closes the gaps.
The Developers Challenge
Most developers I know are perfectionists. Code is tedious and not forgiving of mistakes. One out of place semi-colon and the whole system doesn’t work. To be a successful developer you have to be a perfectionist, so the job tends to attract perfectionist personalities. Low-code flies in the face of “perfection”. It is not possible to accomplish something complex with low-code without a few hijinks or inefficient extra steps. I also consider that a coveted skill BTW, “Professional Hijinker”. But to a developer that is “less than perfect”. And asking a developer to use low-code to solve a problem is like asking the Chef for ketchup for his steak. I have said before that I think Perfection is the enemy of Good. But you can’t argue that Perfection is… Perfect.

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A Mountain of Shitty Little Apps
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The Myth of the “Full Stack Developer”
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How to “Do More With Less” with Microsoft
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How to Write a Modern RFP for CRM Implementation
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Here’s why customers should pay for more for customizations!
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Dynamics 365 Business Central and RapidStart CRM UPDATE!
In my last post, I announced that we (Forceworks) were developing an addon for our RapidStart CRM to connect to Microsoft's wildly popular Dynamics 365 Business Central. I wanted to update you on our progress. BTW, I did not record audio for this post because it has...
A Better CRM for Business Central?
At a recent event, Microsoft executives told me that Dynamics 365 Business Central was flying off the shelves. Over the years, I had occasionally peeked over the fence at Business Central, mostly out of curiosity. But "flying off the shelves" is a reason for me to...
Steve has a Chat with Vahe Torossian
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Steve has a Chat with Jukka
I had the pleasure of having a chat with a Power Platform industry leader, Jukka Niiranen. Listen or Watch below. Enjoy! [podcast...
The New Weapon – Cost Predictability
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- 42 – Podcast – Preparing for the Microsoft Dynamics 365 Fall 2018 release wave
- 41 – Benefits and process to building ISV solutions with Microsoft PowerApps, Microsoft Flow & AppSource
- 40 – Four MVPs in a Room
- 39 – Dynamics 365 Saturday Atlanta
- 38 – Mary Jo Foley on (Not) keeping up with Dynamics 365
- 37 – Early reaction as Dynamics 365 for Marketing, Sales Professional reach the market
- 36 – So you want to be an Independent Consultant?
- 35 – Dynamics Marketing with Kishan Chetan and Steve Mordue
- 34 – 2018 Dynamics 365 Predictions
- 33 – Unexpected Curves Crash Microsoft's Dynamics 365 Roadmap
- 32 – MSDW Podcast: Talking Microsoft Dynamics platform plays and eclipses with Steve Mordue
- 31 – Microsoft waffles regarding what's next for Dynamics 365 for SMBs
- 30 – Business Edition vs Enterprise Edition: what you need to know (Webinar)
- 29 – Azure App Service Isolated caters to enterprise security concerns
- 28 – Steve Mordue on Microsoft’s sales shakeup, SMB commitment, and partner survival
- 27 – Tip #896: Don’t get blacklisted by blasting emails from Dynamics 365
- 26 – Microsoft FastTrack: Partner Friend or Foe?
- 25 – Tip #856: Modifying disabled users
- 24 – How Can Microsoft (and Its Partners) Leverage LinkedIn?
- 23 – IT Community Champ
- 22 – Microsoft Dynamics CRM SMB Apps
- 21 – Dynamics 365 Pitch Must Reach Channel
- 20 – Dynamics 365 Needs more Cowbell
- 19 – Can Microsoft Make Dynamics 365 Work?
- 18 – Whiteboarding Microsoft Dynamics 365
- 17 – Timing Microsoft Dynamics 365: CRM partners lament 'fuzzy' pre-launch license planning
- 16 – Microsoft Dynamics 365 to start rolling out November 1
- 15 – Dynamics CRM at a crossroads
- 14 – The Reinvention of the Microsoft ISV
- 13 – Microsoft Dynamics 365: New roadmap, licensing details revealed
- 12 – Dynamics Introspective: What Is Microsoft’s Next Big Bet On Dynamics CRM Success?
- 11 – IP assets: Channel companies seek differentiation
- 10 – Add new business offerings for long-term sustainability
- 09 – The gamification platform: Cool toy or CRM partner opportunity?
- 08 – How one of Microsoft's top CRM partners uprooted its business
- 07 – Cloud channel partners, vendors grapple with metrics
- 06 – Building a successful sales team to maximize profitability
- 05 – Cloud Partner Strategy 2.0 – Going Vertical
- 04 – It just works better: Why we made the move to Microsoft
- 03 – Microsoft Dynamics Partner Roundup
- 02 – Escape from Salesforce: Beware lock-in risks when migrating to Microsoft Dynamics CRM, says one partner
- 01 – Microsoft Dynamics CRM 2013: More favorite features from the field
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