Dynamics 365 for Marketing – ABM Redux

I recently wrote a couple of posts about Dynamics 365 for Marketing, that some may have deemed negative. I, like many other partners and customers, had a few issues with it. But make no mistake, I am a huge fan of the offering, and I am confident those hiccups will …

Dynamics 365 – Pivoting Sales for Account Based Marketing

The other day I wrote a post about Account Based Marketing “ABM”. This was prompted by a short blog post I read on ABM, and it resonated with me as a pretty cool idea. I received a lot of responses from people “in the know”, and I quickly realized that …

Dynamics 365 – Account Based Marketing

When you have been around as long as I have, you will have seen “The Next Big Thing”, many times. An article caught my eye they other day about “Account Based Marketing”. Now, I don’t know if this is the next big thing or not, but it seemed interesting, and …