Microsoft Dynamics CRM Gets an Analytics-Infused Update

 

This article excerpt, by Katherine Noyes, originally appeared here. 
Following the launch of Dynamics CRM 2015 last November, Microsoft announced a Spring update to the software that promises new social, mobile and analytics capabilities along with closer integration with Office 365.
On the social front, for instance, the Spring ‘15 release of Microsoft’s customer relationship management suite offers a new social center where marketing, sales and service teams can monitor social topics and engage directly with communities. Companies can create end-to-end customer engagements from social posts, while social analytics tools now offer text mining, cloud visualization and a social activity map. Tying it all together, Microsoft said, is a redesigned user interface.
Recognizing the need for cross-device consistency, meanwhile, the new Dynamics CRM release also a promises a “configure once, deploy everywhere” model designed to give users a smooth experience when interacting with the same sales processes across mobile devices. With a new mobile software development kit, companies can also extend and create their own mobile apps for the platform.
Deeper integration with Microsoft’s Office 365 productivity suite is another part of the new Dynamics CRM offering. Thanks to a new, immersive Excel experience, for example, sales managers can now perform what-if scenarios in Excel and update their forecasts right within Dynamics CRM. With OneNote in CRM, meanwhile, it’s now easier for sales teams to collaborate and share information, Microsoft said.
Finally, the Spring ‘15 release not only marks the start of Parature’s integration with Dynamics CRM for knowledge management, but new Power BI connectors, dashboards and reports are on the way for data sources including Google Analytics, Microsoft Dynamics Marketing, Zuora, Acumatica and Twilio, Microsoft said.
The new release of Microsoft Dynamics CRM is slated to be available by the end of the second quarter of calendar 2015.

Steve Mordue MVP

Steve Mordue, a Microsoft Business Applications MVP, is the CEO of Forceworks, a 2014 Microsoft Partner of the Year. Steve started his business applications consulting career in 2001, originally supporting Salesforce.com as a Certified Consultant. Steve transitioned his consulting practice to Dynamics CRM, (now Dynamics 365) in 2011. Steve has been engaged in hundreds of deployments over the course of his career. As one of the leading Microsoft Business Application Consultants, recognized by Microsoft as an expert, Steve has provided training, on behalf of Microsoft, to other Microsoft Partners globally on how to launch and build successful practices. Steve is a member of the Worldwide Dynamics Partner Advisory Council, and is a frequent presenter and panelist at global Microsoft events. The opinions shared in this blog are Steve's alone. If you are looking for Microsoft confidential information, you will not find any here.

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