Microsoft Unveils Microsoft Dynamics CRM Mobile

Microsoft today announced that Microsoft Dynamics CRM will release its next service update in Q2 2012. This service update will let customers access the complete functionality of Microsoft Dynamics CRM on virtually any device with a new cloud-based, cross-platform, native mobile client service for iPad, iPhone, Android, and BlackBerry mobile devices.

“In today’s hyperconnected world, customers need to be able to access their business-critical data on the device of their choice from wherever they are,” said Dennis Michalis, general manager of Microsoft Dynamics CRM, in a statement. “These advancements, combined with the strength of the Microsoft platform, make Microsoft Dynamics CRM an obvious choice for any business.”

The Microsoft Dynamics CRM Q2 2012 service update also includes enhanced social functionality and new enterprise-class features, and adds multiple Web browser options for users, including Internet Explorer, Chrome, Firefox, and Safari, running on PC, Macintosh, and iPad devices.

Using the cloud-based, cross-platform, native mobile client service, users will be able to sync their information and sales pipelines offline, helping them stay connected on the road.

Through the xRM application development framework of Microsoft Dynamics CRM, users will also be able to mobilize their extended CRM applications by having seamless integration between Microsoft Dynamics CRM Mobile and their existing Microsoft Dynamics CRM environment.

Microsoft Dynamics CRM Mobile will be available at a starting price of $30 per user, per month and supports the use of up to three devices per user.

Building on the Microsoft Dynamics CRM November 2011 service update, the new release will include more social capabilities with Activity Feeds that give people the ability to like and unlike status updates, improved status filtering, and the capability to view all statuses relating to a particular record view.

CWR Mobility partnered with Microsoft to enhance the Microsoft Dynamics CRM Mobile product.

“Consumers and businesses are more dependent on advanced mobile solutions and distributed environments than ever,” Michalis said. “CWR Mobility’s Mobile CRM solution enjoys strong acceptance among Microsoft Dynamics CRM users, and with this partnership and the new Microsoft Dynamics CRM Mobile solution, we are delighted to deliver the most advanced cross-platform solution for mobilizing CRM in the industry for our customers.”

“Until now, Microsoft Dynamics CRM customers requiring cross-platform native mobility were obliged to rely on CWR Mobility as a third-party vendor,” added Mark H. Corley, CEO of CWR Mobility. “By adding the advanced capabilities of CWR Mobility’s mobile solution to Microsoft Dynamics CRM, Microsoft will make it much easier for businesses around the world to get closer to their customers and stay there.”

Microsoft will offer Microsoft Dynamics CRM Mobile to customers with Microsoft Dynamics CRM Online deployments as well as customers with on-premises Microsoft Dynamics CRM with Internet Facing Deployments (IFD) who would like to run their mobility solution in the cloud. The cloud-based service will provide a cross-platform native mobile client solution for Windows Phone 7.5, iPad, iPhone, Android; and BlackBerry mobile devices. Microsoft Dynamics CRM partners will be able to offer this solution to their customers in these deployment scenarios.

CWR Mobility will continue to offer CWR Mobile CRM to Microsoft Dynamics CRM customers with on-premises deployments as well as Microsoft Dynamics CRM 4.0 deployments. CWR Mobility partners will continue to be able to offer these solutions to their customers in these deployment scenarios.

As CWR Mobility continues to evolve the capabilities of CWR Mobile CRM, these enhancements and updates will also become available in Microsoft Dynamics CRM Mobile.

Among the many capabilities combined in this single solution are the delivery of the familiar Microsoft Dynamics CRM user experience in native mobile applications that run on users’ own devices, constant access to CRM data regardless of network connectivity (online, offline, and hybrid modes), automatic background synchronization, productivity features such as mobile dashboards, mapping and navigation, integration with native mobile applications, multi-device access, and easy deployment through popular mobile application marketplaces. IT features include a multiplatform, metadata-driven and server grid architecture that is managed entirely from within Microsoft Dynamics CRM, enables zero IT-touch software upgrades, allows for scalability, fail-over, load balancing and data center operation in the most demanding environments, and provides multi-tenant hosting support, robust security and support for LOB/XRM applications.

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